Food addiction and the reward system in the brain play significant roles in obesity. Highly palatable foods, rich in sugar, fat, and salt, activate dopamine pathways, creating pleasure responses similar to addictive drugs. This can lead to compulsive overeating, even when one isn't hungry. Over time, tolerance can develop, requiring more food to achieve the same pleasure, fueling a cycle of overconsumption. Understanding food addiction as a factor in obesity highlights the need for targeted interventions that address these neurological responses. Cognitive-behavioral therapy, mindfulness practices, and balanced meal planning can help break the reward cycle, promoting healthier eating habits and supporting sustainable weight loss.