Abstract:
Many of the most promising obesity initiatives struggle not because of clinical shortcomings, but because key stakeholders fail to commit.
- Patients drop out
- Programs lose momentum
- Funders hesitate.
- Internal teams misalign.
These are not just operational issues. They are decision challenges. This Presentation introduces a simple but powerful framework for addressing those challenges. The Problem-Opportunity Matrix is borrowed from strategic sales and adapted for healthcare, which we have done for several years already. You will learn how to build your own matrix during the session. This exercise will help you:
- Clarify the real-world problem your initiative is solving
- Connect your strategy to measurable outcomes that matter to stakeholders
- Identify the right message and moment to drive engagement
- Use real success stories to support funding and implementation
By the end of the session, each participant will walk away with a way to customize your matrix that can be used to support:
- Grant applications
- Internal proposals
- Patient programs
- Community partnerships
- Executive presentations.
Biography:
Charles Bernard is the Founder and CEO of Criteria for Success, Inc., a sales growth and management consulting company located in the heart of Manhattan. At Criteria for Success, Charles bridges the gap between a CEO's vision and what's possible for their company. Charles is an accomplished speaker that has trained thousands of CEOs, Sales Managers, and Salespeople on the art of business relationships, growing revenue, and overcoming challenges. With over 20 years of experience in direct sales, sales management, recruiting, and training - Charles is a subject-matter expert with a knack for troubleshooting. As a Senior Account Executive for General Electric, he was the top revenue producer in his division. He founded the IBM DB2 software development consulting firm, Atlantis Vision Ltd, and later was a partner and Executive Director of Sales for one of New York's first systems integrators, NETLAN, Inc. Charles discusses “new school” thinking around an organization’s revenue generation practices, including addressing leadership, execution, and performance concerns. He not only welcomes but encourages active participation from his audience when delivering his talks. Charles has lived all over the world. He was born in Madrid, Spain and was educated in Surrey, England. Currently, Charles resides in New York City where he is authoring his first book, “Enabling Buying in a World of Selling".
