Abstract:
Join Bob as he returns to the WOC for the 3 rd time, bringing energy and insight to the evolving conversation on transforming health outcomes. He’ll continue to review how aligning clinical care and fitness coaching can move individuals from treatment to true transformation. Centred on the clinical obesity triad—behaviour modification, anti-obesity medications, and bariatric surgery—his session will highlight practical, integrated strategies to support individuals living with obesity in achieving sustainable health, improved function, and a higher quality of life through personalized, results-driven pathways. Bob’s thesis, “It’s Not About Weight Loss”……”It’s About Physiological and Psychological Health”.
Biography:
Before joining the Health & Fitness Sector, Bob spent over 13 years in Corporate America specializing in Business Planning, Project and Operations Management. With 38 years in the Sector, he has become a Trainer of Trainers, Instructor of Instructors, and Manager of Managers. His expertise covers Group Exercise, Personal Training, and Operations Management. As a global lecturer, Bob offers Business Growth Strategies and Operations Analysis to Club/Studio Owners, Managers, and Fitness Professionals. His focus: (1) developing strategies to create safe, customer-centric communities that effectively engage the 80%+ inactive population and (2) incorporates Emotional Intelligence skills in developing Fitness Professionals.
