Abstract:
The Health & Fitness Sector has never created a consistently effective strategy to successfully engage the 80%+ of the population that is outside of our Club and/or Studio environment. These customers do not feel safe and are not made to feel comfortable. We don’t create a nonjudgemental atmosphere, we do not stimulate peer group support & accountability and we don’t encourage mutual respect. We don’t provide an inclusive real-sense-of-community; nor do we create a “Love-The-Skin-You’re-In Environment”. This is a 3- Tier Problem for 3 Stakeholders: Owners, Managers and Fitness Professionals. Join Bob as he discusses how Emotional Intelligence skills can be utilized to both manage-up and train-up these 3 Stakeholders. His ultimate objective: Developing Strategies & Tactics for Transforming Lives & Communities Through Lifestyle Changes.
Audience take away notes:
From The Top of the Organization to The Grass Roots:
1. Review the value of defining the Customer avatar.
2. Once the Avatar is defined, Learn how to develop a very granular Customer-Centric Value Proposition that can create reasons for Non-Customers to Join, To Stay and Refer their friends, family members to Join.
3. Learn how to create an In-House Staff Training Program that can support/reinforce the Value Propositions.
4. Create a Customer-Centric Series of Programming Options that support the short term, mid- term & long-term goals/objectives of our Customers.
5. Learn how successfully implementing Items 1 thru 4 can enable our T.E.A.M.s to Teach, Inspire, Motivate & Empower Our Avatars.
