Abstract:
In 2013, the American Medical Association officially recognized Obesity as a disease. By 2030, clinically defined obesity is projected to affect over one billion people globally, representing a significant public health crisis. Defined by a body mass index (BMI) of 30 or higher, obesity is linked to increased risks of comorbidities, including type 2 diabetes, cardiovascular disease, and certain cancers. The World Obesity Federation estimates that nearly one in five women and one in seven men will have obesity, with higher prevalence expected in low- and middle-income countries due to rapid urbanization and lifestyle changes. This epidemic necessitates urgent, globally coordinated efforts to implement effective prevention and treatment interventions. Bob will review and update the Anti-Obesity Medication (AOM) Customer Support Concept that was initially introduced at the WOC 2024 Conference. His presentation will feature a series of interactive "Think Piece" discussions, designed to address the evolving goals and needs of customers using AOMs. The AOM Support Program’s mission, that will be created, delivered & managed by the Global Health & Fitness Sector, is to create strategies that position Customers, who are at various stages of their “Journeys-to-Success”, to be empowered to control and manage their Journeys. On a global scale, Bob’s AOM Customer Support Program will change people’s lives for the better. The Program’s vision is to provide a 3-Tier set of blended programming options that can support successful customer-centric outcomes. These will include: (1) Movement, Activity & Exercise Strategies, (2) Nutritional Coaching, and (3) Lifestyle Change Strategies. The Program values will emphasize fostering a resilient, supportive and inclusive community that will motivate AOM customers to join, stay committed, and encourage others to participate. Bob’s content will be based on all updated research that will be available as of the date of the WOC 2025 Conference.
Audience Take Away Notes:
- Understand how the Global Health & Fitness Sector will reduce and eventually eliminate its cultural bias towards Fit People.
- Understand how the Global Health & Fitness Sector will create an inclusive and safe culture that will reduce and eventually eliminate its stigma about Obesity.
- Understand how Emotional Intelligence Training for Club/Studio Operators and their T.E.A.M.s will stimulate the creation of an inclusive and emotionally supportive teaching/learning environment.
- Learn how Customer-Centric Operators will implement successful “strategies-of-change” so that the Inactive Population will feel comfortable joining our customer-centric communities.
